- Establish your online presence
- Ensure that new / potential customers find your business
- Intercept competitive search traffic
- Fastest growing form of marketing simply because it works.
- More cost-effective than any other media channel.
- Highly Measurable and High Return on Investmen
- Performance Based model - pay only for results
- Unlike costly old-school outbound advertising techniques, the objective of
INBOUND marketing is to bring customers to you.
- OUTBOUND marketing tactics involved spending resources to blanket the
media airwaves with outbound messages.
- INBOUND MARKETING puts your message in a position where prospects find
you when they're in the market.
- Traditional advertising and media channels still serve a purpose.
- TV is still arguably the most effective at awareness and branding.
- Search has overtaken all other channels in terms of delivering immediate
results.
- Unlike most online media tacticians, we have the experience to integrate
traditional marketing tactics when required.
- These can be effective in reaching prospects who are accustomed to doing
business in certain ways.
- We're agnostic - our programs are designed to select the appropriate mix of
tactics to deliver results, it doesn't matter how.
- As Lance Armstrong said, "its not about the bike".
- There are generally two areas in search results. One is NATURAL or ORGANIC
search. This is free. (green area in upper right)
- Natural Search is where approximately two-thirds of searchers click.
- As a result of being bombarded with advertising messages, most consumers
tend to trust the natural search results over PAID or SPONSORED SEARCH
(the pink area around the margins)
- Sponsored search is where the search engines have made fortunes.
- When you are able to successfully drive results in natural search, paid search
is often unnecessary.
- Optimization basically involves tuning up a site to improve its rankings in
search.
- The core of the OPTIMIZATION process is building relevant site content and
integrating the right meta tags so that the major search engines will match site
content to qualified searchers.
- It is important to build the right foundation to attract the right kind of quality
customers, then build from there.
- SEO stands for Search Engine Optimization.
- SEM refers to Search Engine Marketing.
- The objective of SEO is to optimize a website so that the Search Engines will
pull it up when someone is searching for a specific term.
- In other words, if you sell Stainless Steel Bolts, when someone is searching
for those items, you want your company to come up to the top of the search
results.
- SEO also refers to consultants who optimize websites. This can be a valuable
service.
- There are probably thousands of them who can actually technically optimize
better than we can. We often use and consult with them.
- The difference is we don't stop at "clicks" or traffic. We go beyond site
optimization and strive for an indepth understanding of the market, the
industry, how purchase decisions get made.
- We translate that knowledge into qualified leads and sales results.
- SEM refers to Search Engine Marketing. This generally involves PPC or Pay-
Per-Click which can be an effective shortcut.
- With sponsored search, companies BID on certain KEYWORDS, in order to get
listed higher in the rankings.
- Whoever enters the highest bid gets ranked the highest.
- Bids on individual keywords can range from a few cents per click to several
dollars on up.
- Arguably there are few if any of the tactics we employ that you or your team
could not execute themselves.
- You're probably in business because you're the best in your market at what you
do, whether its manufacturing widgets or building buildings.
- We will never know your business as well as you do. We strive to capture
and transfer your knowledge and experience and efficiently deploy the right
marketing tactics to achieve your goals. We can do this more efficiently
because we're repeating the same basic processes day after day for a diverse
range of clients.
- Its not a secret formula. We adapt our processes on a daily basis to fit our
clients business model, their industry and the dynamic marketplace.
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