POWER OF THE PRESS
Your products are newsworthy to someone, otherwise why sell them. PR is an inexpensive way to promote
products and generate site traffic. And it is cumulative over time. Articles and News Releases can be an
effective method to gain online exposure and traffic. We'll help you draft new product releases and
announcements and submit them to sites to maximize your exposure in local media and global. Its also important
to add the article to blogs and other online landing pages like facebook and linkedin. This type of communication
supports an overall networking strategy and improves search rankings and results.
CAN'T RITE TO GOOD
You don't have to be a professional journalist to publish an article. It is not uncommon for brilliant technical
individuals to be challenged when it comes to articulating those thoughts on paper. Sometimes we take for
granted what we know and are surprised at how valuable that information can be when shared with others with
less experience or expertise. If you're not a writer or don't have the time, just give us the facts and we'll get the
word out.
SHARE YOUR EXPERTISE
One of the most effective strategies for any business is to find something that you're the best at.
Certainly you have some product or technical expertise or some type of competitive advantage that your
business model is based on. Your expertise carries some degree of credibility within your industry. What might
seem to you to be trivial or mundane or old news can be of great interest to customers and potential prospects.
Communicating to the market about your product advantages is basic marketing 101.
ONLINE MEDIA SERVICES
There are also numerous free and paid online services that will broadcast your article over the internet. In our
social - networking section, we talk about how to share this type of information and articles with professional
groups.
RESIDUAL BENEFITS
We invariably see a spike in search traffic in the days following a release. This also feeds the search engines'
constant craving for fresh content. As an added bonus, like a satellite orbiting around the earth, your press
releases have a cumulative effect. The articles remain on the internet often for years, positioning the originator
as an expert resource on that topiic. Unlike a fleeting ad campaign where you pay to appear for a limited period
of time, when someone is searching for an article on that topic, it will continue to appear in the search results.
Your products are newsworthy to someone, otherwise why sell them. PR is an inexpensive way to promote
products and generate site traffic. And it is cumulative over time. Articles and News Releases can be an
effective method to gain online exposure and traffic. We'll help you draft new product releases and
announcements and submit them to sites to maximize your exposure in local media and global. Its also important
to add the article to blogs and other online landing pages like facebook and linkedin. This type of communication
supports an overall networking strategy and improves search rankings and results.
CAN'T RITE TO GOOD
You don't have to be a professional journalist to publish an article. It is not uncommon for brilliant technical
individuals to be challenged when it comes to articulating those thoughts on paper. Sometimes we take for
granted what we know and are surprised at how valuable that information can be when shared with others with
less experience or expertise. If you're not a writer or don't have the time, just give us the facts and we'll get the
word out.
SHARE YOUR EXPERTISE
One of the most effective strategies for any business is to find something that you're the best at.
Certainly you have some product or technical expertise or some type of competitive advantage that your
business model is based on. Your expertise carries some degree of credibility within your industry. What might
seem to you to be trivial or mundane or old news can be of great interest to customers and potential prospects.
Communicating to the market about your product advantages is basic marketing 101.
ONLINE MEDIA SERVICES
There are also numerous free and paid online services that will broadcast your article over the internet. In our
social - networking section, we talk about how to share this type of information and articles with professional
groups.
RESIDUAL BENEFITS
We invariably see a spike in search traffic in the days following a release. This also feeds the search engines'
constant craving for fresh content. As an added bonus, like a satellite orbiting around the earth, your press
releases have a cumulative effect. The articles remain on the internet often for years, positioning the originator
as an expert resource on that topiic. Unlike a fleeting ad campaign where you pay to appear for a limited period
of time, when someone is searching for an article on that topic, it will continue to appear in the search results.
PUBLISHING ARTICLES
Writing articles and allowing them to be re-published
This is by far one of the best ways of improving the link popularity
of your site, and one of my favorites. Whenever I write an article
on search engine placement, I first publish it in my newsletter and
then I publish the article in my site as a separate web page. I also
submit it to the following article submission sites:
* http://www.ezinearticles.com/add_url.html
* http://www.ideamarketers.com
* http://www.marketing-seek.com/articles/submit.shtml
* http://certificate.net/wwio/ideas.shtml
* http://www.web-source.net/articlesub.htm
Many webmasters and ezine publishers frequent these article
directories in search of articles. Submitting my articles to these
directories gives them the opportunity of re-publishing my articles.
While I have had some success with each of the above directories, by
far the best among them is the ezinearticles.com directory. Now, at
the end of each article, I mention that people are free to
re-publish the article as long as they include my resource box (i.e.
my bio) at the end of the article. I always include the URL of my
site in the resource box. This means that whenever someone publishes
one of my articles in his/her web site, I have another site linking
to my site. Also, many ezine publishers archive their ezines in
their web sites. If they have re-published my article in a
particular issue, I again get a link.
Writing articles is also an excellent viral marketing tool. As some
webmasters and ezine publishers publish my articles, other
webmasters and ezine publishers will read my article. Some of them,
in turn, will publish my article, which will again be read by other
webmasters and ezine publishers, some of whom will publish it... and
so on.
Also, since only web sites related to mine would be interested in
publishing my articles, all these links tend to come from related
sites, which, as I mentioned earlier, are more valuable than links
from unrelated sites.
Writing articles, of course, has another very important benefit - if
you write good articles, it makes you known as an expert in your
field. This helps to improve your credibility, which makes people
more comfortable about buying your products or services.
Some notes about writing articles:
i) I have learnt through experience that some webmasters will
publish other people's articles and will display the complete
resource box but will not link to the URL mentioned in the resource
box. In order to prevent this, you need to explicitly state that the
article can be published only if the URL mentioned in the resource
box is linked to your site.
ii) Your resource box should not be too long - it should be no more
than 6 lines long, formatted at 65 characters per line. Otherwise,
other webmasters and ezine publishers will hesitate to publish your
article.
Article by Sumantra Roy. Sumantra is one of the most respected
search engine positioning specialists on the Internet
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| Companies publish information online because it is an effective and cost-efficient way to build site traffic and increase exposure to new prospects |