- Search provides a pay-for-performance solution that targets ads to shoppers actively seeking
information related to your products and services. Some advantages: - PPC is the fastest route to page one of search results
- Search advertising is 100 percent accountable
- Client determines cost based on objectives
- Pay-Per-Click means paying only when shoppers click on your ad
- Real-time ROI with conversion tracking data
- Modify or stop campaign at any time
- Search is used by nearly all business technology job functions when making technology
purchase decisions. - Search is used throughout the buying cycle
PPC Process
- Conduct keyword analysis to identify the most productive keywords
- Manage and monitor the ongoing bidding process
- Creation of concise and effective ad listings
- Develop multiple ad versions to test effectiveness
- Ongoing monitoring of results and modifying approach as needed
- We can get your company set up and on page one in a matter of hours
Types of Search
- There are generally two areas in search results.
- NATURAL or ORGANIC search - shown in green on the right. This is where approximately two-
thirds of searchers click. - Paid or SPONSORED SEARCH is in the pink area around the margin.
- SEM
- SEM refers to Search Engine Marketing. This generally involves PPC or Pay-Per-Click.
- With sponsored search, companies BID on specific KEYWORDS, in order to get listed higher in
the rankings. - The highest bidder gets ranked the highest on the page. Bids can range from a few cents per
click to several dollars on up for highly competitive keywords.
Outflank the Competition
- Most experts recommend a combination of natural or organic search.
- There's an example in the video below that points out that in Natural Search you may be
competing for rankings among millions of sites. - In SPONSORED SEARCH you may only be competing with a few other companies for your
keywords. - Natural Search Optimization can take take time to get ranked on page one.
- With PPC, you can position yourself at the top of your category on page one in minutes.
- Primary Search Engines
- We operate PPC programs with all the major search engines, including Google, Yahoo, Bing
(Microsoft), AOL, and Ask.com. - Google reaches almost 80% of the market.
- Many customers use more than one search engine.
- With Google, Yahoo and Bing, you'll be able to cover well over 90% of all shoppers.
- Speed to Market
- We can help you get set up basically in a matter of hours.
- You can budget as low as a few dollars a day.
- You are able to control all the variables, in terms of when your ads run and for how long.
- It is easy to test a variety of ad approaches to see what is most effective.
- Our team will conduct all the keyword research, develop the ad listings, and test them for
results. All with your approval. - All of these variables can be measured, monitored and changes and improvements made on
virtually an hourly basis.
57% use SEARCH to
find out about new
products and
technologies
44% use SEARCH to
find solutions and
determine product
needs
52% use SEARCH to
compare product and
service prices
50% use SEARCH to
select a product or
brand
find out about new
products and
technologies
44% use SEARCH to
find solutions and
determine product
needs
52% use SEARCH to
compare product and
service prices
50% use SEARCH to
select a product or
brand
57% use SEARCH to
find out about new
products and
technologies
44% use SEARCH to
find solutions and
determine product
needs
52% use SEARCH to
compare product and
service prices
50% use SEARCH to
select a product or
brand
find out about new
products and
technologies
44% use SEARCH to
find solutions and
determine product
needs
52% use SEARCH to
compare product and
service prices
50% use SEARCH to
select a product or
brand
We utilize the
major search
engines and
shopping
portals.
Unlike some
competitors,
we are not
aligned with
any particular
search engine
or directory.
We
recommend
only what
works best for
your
business.
major search
engines and
shopping
portals.
Unlike some
competitors,
we are not
aligned with
any particular
search engine
or directory.
We
recommend
only what
works best for
your
business.
We utilize the
major search
engines and
shopping
portals.
Unlike some
competitors,
we are not
aligned with
any particular
search engine
or directory.
We
recommend
only what
works best for
your
business.
major search
engines and
shopping
portals.
Unlike some
competitors,
we are not
aligned with
any particular
search engine
or directory.
We
recommend
only what
works best for
your
business.
Our team has completed all the necessary Google
training requirements as well as Yahoo. In addition,
we regularly participate in countless industry training
sessions, conferences and online webinars to keep
abreast of emerging trends in search marketing.
We're happy to share all the excruciating details in our
blog.
training requirements as well as Yahoo. In addition,
we regularly participate in countless industry training
sessions, conferences and online webinars to keep
abreast of emerging trends in search marketing.
We're happy to share all the excruciating details in our
blog.
Our team has completed all the necessary Google
training requirements as well as Yahoo. In addition,
we regularly participate in countless industry training
sessions, conferences and online webinars to keep
abreast of emerging trends in search marketing.
We're happy to share all the excruciating details in our
blog.
training requirements as well as Yahoo. In addition,
we regularly participate in countless industry training
sessions, conferences and online webinars to keep
abreast of emerging trends in search marketing.
We're happy to share all the excruciating details in our
blog.
- USING SEARCH TO TURN BUSINESS TECHNOLOGY DECISION MAKERS INTO CUSTOMERS
The next time you find yourself weighing media options for building awareness of your brand or
driving lead generation and sales, consider the following:
- Nearly 8 out of 10 tech BtoB users type keywords into a search engine to find manufacturer,
content, and distributor sites. - Google ranked as the #1 website used by nearly`all business technology job functions — from
CXOs to IT professionals to developers — when making technology purchase decisions. - Google is #1 in tech sitesearch referrals, sending more traffic to tech sites than all of the other
search engines combined. - 63.9 percent of BtoB users make search their first stop over manufacturer sites,industry
portals,consumer review sites, and e-commerce sites selling product. - 63.9 percent of BtoB users make search their first stop over manufacturer sites,
- SEARCH IS USED THROUGHOUT THE BUYING CYCLE
Google can help tech BtoB marketers reach their brand awareness, lead generation, and sales
goals cost efficiently by putting their products and solutions messaging across the web globally at
the pivotal time when prospects are interested in their products and services.
The power of the platform is an opportunity for relevant communication with technology decision
makers across 80 percent of the web. Best of all, the Google AdWords® platform is 100 percent
accountable.
REACH ACROSS THE WEB
Google not only puts your business in front of users actively searching for information on Google.
com andother search sites such as Askand CNet, but also puts you in front of users surfing
content relevant to your business on well-known sites such as TechTarget, ZDnet, the New York
Times, and thousands of smaller relevant sites you would have difficulty finding on your own.
Google helps advertisers connectto business technology decision makers across the globe and
throughout the buying process at the critical point when they are most open to hearing from you.
RESULTS ORIENTED
Search provides a precisely measurable, pay-for-performance solution that delivers greatly
improved ROI by targeting ads to people who are actively seeking information related to an
advertiser’s products and services.
- Google advertising is 100 percent accountable.
- You determine your costs based on your objectives.
- Set your own budget and pay only when people click on your ad.
- You get real-time ROI with conversion tracking data.
- And you can modify or stop your campaign at any time.
AdWords uses Google search technology to target advertising to exactly the right prospects. You
can use it to target technology ads with a high degree of precision — in more than 100 languages
and more than 114 countries, as well as 250 regions within the United States.
1 Source: Insight Express
2 IntelliQuest CIMS Online Business Study
3 StatMarket
4 The Role of Search in BtoB Buying Decisions
| 50% |
| 52% |
| 44% |
| 57% |
| 57% |
| 50% |
| 52% |
| 44% |
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