INBOUND MARKETING We deploy an INBOUND MARKETING strategy. (We didn't make this up) Unlike costly old-school advertising techniques, the objective is to bring customers to you. The old way was to spend money to buy space and time to put messages out there hoping to reach a prospect with the right message at the right time. We put you in position so that customers find you at the precise time they're searching for your products and services like yours.
To put it another way, the old traditional OUTBOUND MARKETING tactics involved spending resources to blanket the media airwaves with outbound messages. INBOUND MARKETING puts your message in a position where prospects find you when they're in the market. A key advantage is that you don't pay until they find you.
Traditional marketing and advertising methods and media channels still serve a purpose. As you can see in the graph on the right, TV is still arguably the most effective at awareness and branding. Search (large circle) has overtaken all other media in terms of delivering immediate results. Sadly this is the reason why many print publications have not survived. ITS NOT ABOUT THE BIKE Unlike most online media tacticians, we do have the expertise to integrate traditional marketing tactics when needed. These can be effective particularly in reaching customers who have always done business in a certain way. We're agnostic - its about delivering results, it doesn't matter how you get there. As Lance Armstrong said, "its not about the bike". |
| OUTBOUND marketers dominated the last half-century. |
| Sales Calls not getting through |
| Direct Mail getting recycled |
| eMail getting filtered |
| Search is now the dominant force. |
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| Search is now the dominant force. |
| eMail getting filtered |
| Direct Mail getting recycled |
| Sales Calls not getting through |
| Newspapers facing extinction |
The Music business is in the hands of the listener
Viewers have total control over what's on TV
| WE MUST ADAPT OR DIE
other aspect of your business, the marketplace is dynamic and there is never one perfect solution. Our solutions are far from perfect. One difference is that we constantly monitor the industrial marketplace to identify trends and modify our approach as needed to meet our client's needs and changing consumer trends. |
| OUTBOUND marketers dominated the last half-century. |
Viewers have total control over what's on TV
The Music business is in the hands of the listener
| Newspapers facing extinction |
| Sales Calls not getting through |
| Direct Mail getting recycled |
| eMail getting filtered |
| INBOUND channels now dominate. CONSUMERS are in control. |
| INBOUND channels now dominate. CONSUMERS are in control. |
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| SITE DESIGN OPTIMIZATION SEARCH PPC NETWORKING INBOUND MARKETING BLOGGING PR / MEDIA METRICS SITE HOSTING PRICING |
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