We utilize listings in all the major search engines, vertical industrial
    directories and portals as needed but we are independent and not
    affiliated with any of them.  We don't attempt to deliver a turn-key one-
    size-fits-all solution.  All of this painstaking activity, getting listed in the
    right places online,  enhances your exposure, online rankings, and
    qualified leads.

    THE CUSTOMER IS NOW IN CONTROL
    Inbound marketing is proving to be more effective and cost-efficient than
    traditional outbound marketing.  Technologies have given customers
    user control.  No longer will they be dictated to by marketers.  They will
    consume media on their terms.  Watch and read what they want, when
    they want it.

    INBOUND MARKETING
    Inbound Marketing is about being in the right places where you can
    provide the information your customers need when they need it.  Its all
    about doing the things necessary relative to site content, optimization
    and link-building, to ensure that qualified prospects are able to find your
    business, your listings and your site.    

    SOCIAL MEDIA
    We were initially extremely skeptical of social media.  Engineers, Plant
    Managers and Business Professionals aren't particularly interested in a
    tweet about where I'm going for lunch.  We're not about email or spam or
    dating or meeting new friends  

    POWER TOOLS
    While we still try to avoid the term 'social' media, we cannot avoid the
    fact that these channels are growing exponentially and clearly represent
    the next evolution of the internet.  We use online industrial and
    professional networks to get the right people to find you.   These are
    POWER TOOLS that can put your products and services in front of
    decision makers.    

    IMPROVING THE LINK POPULARITY OF YOUR SITE By Sumantra Roy
    Link popularity, i.e. the number of sites which are linking to your
    site, is an increasingly important factor as far as search engine
    placement is concerned. Other things remaining the same, more the
    number of links to your site, higher will be its ranking.

    What is important is not only the number of links to your site, but
    also the types of sites which are linking to you. A link from a site
    which is related to yours is more valuable than a link from an
    unrelated site.

    SUBMITTING TO FREE FOR ALL PAGES (FFA)
    A common misconception among many Internet marketers is that while
    FFA pages may not directly bring in traffic to your site, it will
    help to improve the link popularity of your site, and hence, will
    indirectly bring in traffic through the search engines.

    Nothing could be further from the truth. Most FFA pages can contain
    only a certain number of links at a time. This means that when you
    submit your site to a FFA page, your site will be placed at the top
    of the page. However, as more and more people submit their sites to
    the FFA page, your site will be pushed down, and finally, when it
    reaches the bottom of the page, it will be removed.

    Now, since you can bet that plenty of other people are also
    submitting their sites to the FFA pages, your site will remain in
    these pages for only a short span of time. Hence, in order to ensure
    that the search engines see your site if and when they come to
    spider the FFA page, you will need to ensure that you submit your
    site to these FFA pages on a regular basis - at least once a week.

    Even if you used an automatic submission program to do it, can you
    imagine a worse way to spend your time and/or money? Furthermore,
    many search engines recognize these pages which only contains links
    to other sites as FFA pages and may completely ignore them. And
    while I haven't yet seen any evidence that submitting to the FFA
    pages will actually penalize your site, there is every possibility
    that this might happen in the future.  When it comes to FFA pages, my
    advice is simple: don't even think about them.

    STARTING AN AWARDS PROGRAM
    A moderately effective method of improving the link popularity of
    your site is to start an awards program. You can have web sites
    which are related to yours apply for an award from your site. The
    sites which win the award get the chance to display the logo for
    your award. This logo is linked to your site, preferably to a page
    which contains more information on the award. If you publish a
    newsletter, consider declaring the winners in your newsletter. You
    can also perform a review of the winners' sites in your newsletter.
    This adds useful content to your newsletter and also gives more
    webmasters the incentive to apply for your award, since you may
    review their sites in your newsletter. This also gives them the
    incentive to subscribe to your newsletter to see if they win the award.

    Make sure that you give awards to only those sites which deserve to
    win. If you give your award to sites which don't deserve it, your
    award will have little credibility, which will, in turn, hurt the
    credibility of your company. Furthermore, make sure that the logo
    you design for the award looks professional. If it doesn't, not many
    webmasters will want to display it in their sites.

    TESTIMONIALS
    This may sound a bit unusual, but giving testimonials for products
    or services which you find useful can be another moderately
    effective way of improving the link popularity of your site. If you
    really like a product, simply write to the company and tell them why
    you liked the product so much and how it has helped you. Chances
    are, the company will write back to you to thank you for your
    comments and will ask you for permission to display your comments in
    their web site. Tell the company that you have no problems if they
    publish your comments, but request them to add a link to your site
    along with the testimonial. There is every possibility that the
    company will agree since publishing the URL of your web site gives
    more credibility to the testimonial.  Of course, don't go about giving
    testimonials to every company you can locate just because it will
    improve your link popularity.

    MESSAGE BOARDS AND DISCUSSION LISTS
    Another moderately effective method of increasing the link
    popularity of your site is to post to online message boards. At the
    end of every message that you post, you can sign off by mentioning
    your name and the URL of your web site. If the message board allows
    it, you can even include a short promotional blurb about your site
    at the end of your posts. However, make sure that the individual
    messages that are posted to that message board are archived in
    static HTML pages (i.e. the URLs for the individual messages should
    not contain a "?"). Otherwise, the search engines will consider
    these pages to be dynamic pages and may not spider these pages and
    hence, will not be able to find your link.

    Email based discussion lists which are archived on the web in static
    HTML pages can also be used to boost the link popularity of your
    site in a similar manner. In this case, the signature file that you
    use with your email program should contain the URL for your web site.

    LINK CONTESTS
    A good method of improving the link popularity of your site is to
    give away prizes to other webmasters if they link to you. The prizes
    that you give out should ideally be something which other webmasters
    will find valuable enough to want to link to you, but which do not
    cost you too much. For instance, if you publish a newsletter, and
    have unsold ad inventory, you can give away some free advertisements
    in your newsletter to the winners.

    If you sell a software (or an ebook), you can give away a free copy
    of your software or ebook to the winners, since it doesn't cost you
    anything to produce an additional copy of digital goods like
    software and ebooks.

    Link contests work best if you run the contest on a continuous basis
    and if you declare new winners frequently. If you run the contest
    for a few months, and then stop it, the webmasters who had linked to
    you will all remove their links. However, if you run it on a
    continuous basis, and declare new winners every month or so, the
    webmasters will have the incentive to keep their links to your site.

    Also, make sure that you require all participants to have a link to
    your site either in their home page, or in an internal page of their
    site which is linked to their home page. Also ensure that the page
    which contains the link is no more than two levels deep from their
    home page (i.e. it should not take more than two clicks to go from
    the home page to the page containing the link). If they don't do
    this, the search engine spiders may not index the page which
    contains the link to your site, and hence, may not find your link.

    WRITING ARTICLES AND ALLOWING THEM TO BE RE-PUBLISHED
    This is by far one of the best ways of improving the link popularity
    of your site, and one of my favorites. Whenever I write an article
    on search engine placement, I first publish it in my newsletter and
    then I publish the article in my site as a separate web page. I also
    submit it to the following article submission sites:

    * http://www.ezinearticles.com/add_url.html
    * http://www.ideamarketers.com
    * http://www.marketing-seek.com/articles/submit.shtml
    * http://certificate.net/wwio/ideas.shtml
    * http://www.web-source.net/articlesub.htm

    Many webmasters and ezine publishers frequent these article
    directories in search of articles. Submitting my articles to these
    directories gives them the opportunity of re-publishing my articles.
    While I have had some success with each of the above directories, by
    far the best among them is the ezinearticles.com directory. Now, at
    the end of each article, I mention that people are free to
    re-publish the article as long as they include my resource box (i.e.
    my bio) at the end of the article. I always include the URL of my
    site in the resource box. This means that whenever someone publishes
    one of my articles in his/her web site, I have another site linking
    to my site. Also, many ezine publishers archive their ezines in
    their web sites. If they have re-published my article in a
    particular issue, I again get a link.

    Writing articles is also an excellent viral marketing tool. As some
    webmasters and ezine publishers publish my articles, other
    webmasters and ezine publishers will read my article. Some of them,
    in turn, will publish my article, which will again be read by other
    webmasters and ezine publishers, some of whom will publish it... and
    so on.

    Also, since only web sites related to mine would be interested in
    publishing my articles, all these links tend to come from related
    sites, which, as I mentioned earlier, are more valuable than links
    from unrelated sites.

    Writing articles, of course, has another very important benefit - if
    you write good articles, it makes you known as an expert in your
    field. This helps to improve your credibility, which makes people
    more comfortable about buying your products or services.
“…the world can be seen as only connections,
nothing else… a piece of information is really
defined only by what it’s related to, and how it’s
related. There really is little else to meaning. The
structure is everything.”

Sir Tim Berners-Lee
Inventor of the World Wide Web
“…the world can be seen as only connections,
nothing else… a piece of information is really
defined only by what it’s related to, and how it’s
related. There really is little else to meaning. The
structure is everything.”

Sir Tim Berners-Lee
Inventor of the World Wide Web
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    NOTES ABOUT WRITING ARTICLES
    i) I have learnt through experience that some webmasters will
    publish other people's articles and will display the complete
    resource box but will not link to the URL mentioned in the resource
    box. In order to prevent this, you need to explicitly state that the
    article can be published only if the URL mentioned in the resource
    box is linked to your site.

    ii) Your resource box should not be too long - it should be no more
    than 6 lines long, formatted at 65 characters per line. Otherwise,
    other webmasters and ezine publishers will hesitate to publish your
    article.

    SUBMITTING TO DIRECTORIES
    This is by far the most important step as far as improving the link
    popularity of your site is concerned. As I mentioned before, what is
    important is not only the number of links to your site, but also the
    quality of the links to your site. No links are as important as
    links from some of the major directories like Yahoo!, the Open
    Directory etc. However, Yahoo! currently requires a payment of $299
    per year in order to list any commercial site. Paying them $299 per
    year just to improve your link popularity is probably not cost
    effective. But, the Open Directory is free, and you should
    definitely get your site listed in the Open Directory.

    Also, you should submit your site to as many of the smaller
    directories as possible. You can get a list of such directories at

    http://dir.yahoo.com/
    <http://dir.yahoo.
    com/Computers_and_Internet/Internet/World_Wide_Web/Searching_the_
    Web/Search_Engines_and_Directories/>

    EXCHANGING LINKS
    The single-most effective way of improving the link popularity of
    your site is to exchange links with other webmasters who have sites
    which are related to yours, but are not direct competitors. This is
    called reciprocal linking.

    However, the problem with this method is the sheer amount of time it
    takes if you were to do it manually.  If you decide to do this manually, you
    can easily expect to spend hundreds of hours on this activity alone.
    Here's what you need to do:

    i) You need to use the search engines to find sites related to yours
    that are not direct competitors by typing in some keywords that are
    related to your site.

    ii) You also need to find sites that link to your competitors.

    iii) You need to visit these sites and see if they actually exchange
    links.

    iv) If you decide that you want to exchange links with a particular
    site, you need to find out exactly how it wants you to link to it
    from your site.

    v) You then need to manually add a link to this site in your site.

    vi) Then, you need to find out the email address of the owner of the
    website and send the owner a personalized email requesting that
    he/she adds a link to your site in return.

    vii) In many cases, you will not be able to locate the email address
    of the owner simply because the owner has not published any email
    address on the site. In that case, all the effort that you had put
    into evaluating whether or not the site is suitable for exchanging
    links will have been a waste of time.

    viii) If you do manage to locate the email address, you need to send
    a personalized and customized email to the website owner.

    ix) You then need to wait and see whether this site is willing to
    exchange links with you.

    x) If the site is not willing to link to you, you need to remove the
    link to the site from your site. Once again, all the effort that you
    had put into evaluating the site, linking to it and sending an email
    to the owner will have been a waste of time.

    You have to repeat the same process all over again for the next site
    that you want to exchange links with.

    Obviously, there has to be a better way. And there is!

    Luckily for you, I have developed a ground-breaking new software
    called LinkExplore that completely automates the entire process of
    exchanging links with other website owners, thus saving you hundreds
    of hours of your time.  I had originally developed the software for my own
    needs but later decided to make it available to other website owners as
    well.  Go to the following URL to learn more about the software:

    http://www.LinkExplore.com/ <http://www.LinkExplore.com/t.php?1174>

    Article by Sumantra Roy. Sumantra is one of the most respected
    search engine positioning specialists on the Internet.
    http://www.1stSearchRanking.com
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