- Inbound Marketing is about being in the right places online in order
to provide the product information your customers need when they
need it. - Inbound Marketing encompasses an array of tactics designed to
attract prospects to your site. 75% of incremental gains come from
networking outside of the site itself. - Its all about doing the things necessary relative to site content,
optimization and link-building to ensure that qualified prospects are
able to find your business, your listings and your site. - Getting listed in the right places online, enhances your exposure,
search engine rankings, qualified leads, and ultimately sales. - We design a customized approach for your business, your products
and your market. We don't attempt to deliver a turn-key one-size-fits-
all solution.
- We start with optimized listings in all the major search engines,
vertical industrial directories and portals. Note that we are
independent and not affiliated with any of them. - There are a handful of places online that will almost immediately
increase your search traffic. The bad directories will tell you that
you only need to be in theirs. The good ones will tell you that they're
all interconnected and the cumulative effect of all of your inbound
links and listings will add up to increased rankings in the search
engines. - We recommend taking advantage of virtually all FREE LISTINGS at
this point. Once your site is totally optimized and you strategically
decide to aggressively attack specific product categories, it may
make sense to invest in limited advertising upgrades.
- Inbound marketing is proving to be more effective and cost-efficient
than traditional outbound marketing. - New technologies have given customers total user control. No
longer will they be dictated to by marketers. They will consume
media on their terms. They watch and read what they want, when
they want it. And they delete emails and Tivo commercials.
- We were initially extremely skeptical of social media for industrial
marketing. Engineers, Plant Managers and Business Professionals
aren't particularly interested in a tweet about where to go for lunch. - While we still try to avoid the term 'social' media, we cannot avoid
the fact that these channels are growing exponentially and clearly
represent the next evolution of the internet. - We use specific online industrial and professional networks to get
the right people to find you. These are POWER TOOLS that can put
your products and services in front of decision makers. - Our process is about connecting with customers, not about dating or
spamming or meeting new friends
- Inbound Marketing is about being in the right places online in order to
provide the product information your customers need when they need it. - Inbound Marketing encompasses an array of tactics designed to attract
prospects to your site. 75% of incremental gains come from networking
outside of the site itself. - Its all about doing the things necessary relative to site content,
optimization and link-building to ensure that qualified prospects are able
to find your business, your listings and your site. - Getting listed in the right places online, enhances your exposure, search
engine rankings, qualified leads, and ultimately sales. - We design a customized approach for your business, your products and
your market. We don't do turn-key one-size-fits-all solution.
“…the world can be seen as only connections,
nothing else… a piece of information is really
defined only by what it’s related to, and how it’s
related. There really is little else to meaning. The
structure is everything.”
--Sir Tim Berners-Lee - Inventor of the Internet
nothing else… a piece of information is really
defined only by what it’s related to, and how it’s
related. There really is little else to meaning. The
structure is everything.”
--Sir Tim Berners-Lee - Inventor of the Internet
 |  |  |  |  |  |
- We start with optimized listings in all the major search engines, vertical
industrial directories and portals. Note that we are independent and not
affiliated with any of them. - There are a handful of places online that will almost immediately
increase your search traffic. The bad directories will tell you that you
only need to be in theirs. The good ones will tell you that they're all
interconnected and the cumulative effect of all of your inbound links and
listings will add up to increased rankings in the search engines. - We recommend taking advantage of virtually all FREE LISTINGS at this
point. Once your site is totally optimized and you strategically decide to
aggressively attack specific product categories, it may make sense to
invest in limited advertising upgrades.
- We were initially extremely skeptical of social media for industrial
marketing. Engineers, Plant Managers and Business Professionals
aren't particularly interested in a tweet about where to go for lunch. - While we still try to avoid the term 'social' media, we cannot avoid the
fact that these channels are growing exponentially and clearly represent
the next evolution of the internet. - We use specific online industrial and professional networks to get the
right people to find you. These are POWER TOOLS that can put your
products and services in front of decision makers. - Our process is about connecting with customers, not about dating or
spamming or meeting new friends
- Inbound marketing is proving to be more effective and cost-efficient than
traditional outbound marketing. - New technologies have given customers total user control. No longer
will they be dictated to by marketers. They will consume media on their
terms. They watch and read what they want, when they want it. And
they delete emails and Tivo commercials.
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A solid inbound marketing approach utilizes all the major portals - SEARCH
ENGINES, BUSINESS DIRECTORIES, INDUSTRIAL DIRECTORIES, and SOCIAL MEDIA --
to attract qualified traffic to your site.
ENGINES, BUSINESS DIRECTORIES, INDUSTRIAL DIRECTORIES, and SOCIAL MEDIA --
to attract qualified traffic to your site.