• Industrial strength marketing at wholesale prices
  • A proven and cost-effective method to reach industrial buyers
  • Generate qualified leads and drive incremental sales results
  • Outsource the support of experienced marketing professionals
  • Leverage and strengthen your marketing staff and resources  
  • Eliminate waste & deploy the optimal tactics to reach decision-makers   
  • Identify buyers in highly technical and specialized niches
  • Effective strategy for all manufacturing, technology, small businesses
    and start-ups seeking growth

    HOW IT WORKS
    We often work with small to medium sized companies that don't have the
    time, interest or resources to enlist a full-time marketing staff.  Our
    experienced team enables companies to leverage their marketing staff and
    resources at a fraction of the cost of additional staff.  With our pay-for-
    performance model, the ROI is generally off-the-charts.  Our processes
    have proven to be effective across a wide array of industries.  Here is our
    growing list of product categories we're currently involved with:
  • Industrial manufacturers
  • Technology companies
  • Alternative Energies / Solar & Wind Integrators
  • Emissions Testing Equipment
  • Plastic Fabricators
  • Industrial Balance Machines
  • Power Converters and Inverters
  • New startups just getting on the radar
  • Retail Clients:
  • Music Store
  • Fabric Outlet
  • Sporting Goods
  • Mobile Electronics
  • Premiums & Specialties

    GROW INCREMENTAL BUSINESS
    Our diverse array of clients all have at least one thing in common -- a desire
    to grow their business and to eliminate excessive spending on inefficient
    mass media marketing tactics.  They know what kinds of approaches work
    in their business sector and what doesn't work.  We simply help transfer
    their knowledge and experience into new marketing, media and sales
    channels.

    EXPANDING HORIZONS
    Some of our greatest successes have revolved around helping traditional
    industrial manufacturers.  We work in places like Michigan helping
    companies transition and expand their business into new market sectors
    and geographic regions.  Our process is about identifying the right market
    segments, then attracting potential buyers to the products, regardless of
    where they're located geographically.

    LOCATION LOCATION LOCATION
    A site is basically a destination, much like a retail location.  If potential
    customers don't know where to find it, its difficult to draw traffic.  Our
    processes have consistently proven to attract quality incremental
    shoppers by putting our clients' brands and products where customers
    will find them at the precise time they're in the market to buy.

    OPTIMIZATION - MOVIN' ON UP IN THE RANKINGS
    We focus on Search Engine Optimization - often referred to as SEO or SEM
    (Search Engine Marketing).  At the core of our OPTIMIZATION process is
    building relevant site content and integrating the right meta tags so that the
    major search engines will match site content to qualified searchers.

    NATURAL SEARCH
    Our primary emphasis is on natural or organic search.  (Free as opposed to
    Paid or Sponsored Search).  This is where at least two-thirds of shoppers
    click, and the search results tend to be more trusted by consumers than
    paid search or PPC (Pay-Per-Click).  The key is building the right foundation
    in terms of quality site content that will attract potential customers.

    ADVERTISING WASTE MANAGEMENT
    You've heard the old adage, I know half my advertising budget is wasted, I
    just don't know which half.  After decades of experience in traditional
    media advertising, promotions, incentives and direct marketing, we
    recognize that most other advertising and marketing tactics are not nearly
    as productive, which explains why search continues to grow exponentially.

    SITE DESIGN - FUNCTIONALITY OVER STYLE
    It is often unnecessary to rebuild or redesign a website.  We can take an
    existing site and retrofit basic optimization.  Using meta tags, enhancing
    the content and structure, and initiating online networking.  These tactics
    deliver results without having to completely overhaul an existing website.  
    We can also design a new optimized site from the ground up to client
    specifications.  All of the above work can be performed online and in a
    matter of days.  

    CONTENT - WHERE'S THE BEEF
    It is most important to provide the right kind of content, site optimization
    and link-building to attract potential customers to a site.  We work on
    developing and optimizing site content to attract qualified customers
    searching for specific products.  Content is what the search engines
    crave.  Quality content will capture more search customers.

    INBOUND MARKETING
    Once the foundation of solid content is built, our focus turns to inbound
    marketing and link-building.  75% of incremental results are gained from
    networking outside of the site itself.  A site is just a destination - a place to
    land.  Inbound Marketing refers to an arsenal of tactics designed to ensure
    that qualified prospects go to your site as their destination rather than your
    competition.  

    LINK-BUILDING
    Link-Building is a critical component of inbound marketing.  We utilize
    optimized listings in all the major search engines, vertical industrial
    directories and portals as needed.  Note that we are independent and not
    affiliated with any of them.  We don't attempt to deliver a turn-key one-size-
    fits-all solution.  All of the painstaking activity, getting listed in the right
    places online, enhances your exposure, online rankings, qualified leads,
    and ultimately sales.  

    RESULTS AND ROI
    While there are no shortcuts, we conservatively expect to double the
    amount of traffic to a site at least by month 2.  Our clients often opt for one
    of our pay-for-performance models that are structured to guarantee that
    objectives are met.  All of our efforts are measureable and quantifiable via
    Google Analytics, the industry leader in online tracking.

    ABOUT US
    We like to view our team as a lean, agile marketing machine with over a
    quarter century of experience in all marketing, advertising,
    communications and media tactics.  We now focus primarily on online
    tactics due to the incomparable cost-efficiencies.  

    ONGOING PROCESS
    You will find that our site is perpetually under construction, much like the
    roads in the orange barrel state.  The reality is we are growing our
    business base by focusing on helping our clients grow theirs.  Search is a
    dynamic and ever-changing online marketplace requiring constant
    monitoring and maintenance to ensure that our clients get on page one of
    search results and stay there.  
MMTC-Direct.com Industrial Strength Marketing
THE ANSWER  
The truth is we don't have all the answers
here.  We need to take a look at your
market and make recommendations to fit
your situation.  There are countless experts
online who will ask you to check a few
boxes and sell you off-the-shelf solutions
and take your credit card.  We're not
interested or capable of mailing in turnkey
solutions.  We focus on a handful of clients
that depend on us to deliver results.  
Its not rocket science - we work behind
the scenes so our clients can focus on
managing their business.
Failure is not an option
Industrial Strength Marketing for manufacturing & technology companies
Failure is not an option
info@mmtc-direct.com             248.835.2331
___________________________________________
THE ANSWER  
The truth is we don't have all the answers
here.  We need to take a look at your
market and make recommendations to fit
your situation.  There are countless experts
online who will ask you to check a few
boxes and sell you off-the-shelf solutions
and take your credit card.  We're not
interested or capable of mailing in turnkey
solutions.  We focus on a handful of clients
that depend on us to deliver results.  
website design
optimization
search marketing
PPC pay-per-click
reach industrial buyers
inbound marketing
blogging
PR press releases - online media
measurement-return-on-investment
site hosting services
pricing options
Its not rocket science - we work behind
the scenes so our clients can focus on
managing their business.
Bookmark and Share